Etraves offers packaging services to companies. While packaging is a part of everyday life, many people still don't know what it is. How can we define it? Let's find out right now.
What is conditioning?
Packaging is the first form of packaging that represents a product offered for sale, in other words, it is what comes into direct contact with the product. Packaging must respect the main characteristics of the goods to be packaged, in order to comply with the required standards. So, when choosing packaging, you need to take into account the product's characteristics: its shape, its basic quantities, and the information to be included on its packaging.
What are the packaging classes?
There are three classes of packaging: primary, secondary and tertiary . Primary packaging encompasses the product. It is presented as is to the end consumer who buys the item in question. Secondary packaging, on the other hand, groups and packs the same products in a single carton or other material. It protects the primary packaging, but its presence is optional. It can be an interesting marketing complement (blister packs, for example). Tertiary packaging is the container for many goods. They are transported to sales outlets or shipped to the company requesting the packaging solution for its industrial products.
What is the purpose of packaging?
The type of product packaging is very important because it helps to trigger sales. Firstly, it serves as a natural protection. Wrapped, the product will be protected and especially well preserved. In this way, it gives a better visibility to the company. Also, an aesthetic packaging (with adapted and attractive shapes and colors) will emphasize the sales item and will incite many consumers to buy it. In addition to the physical aspect, it highlights the company's brand as well as the legal mentions of the product. Packaging also ensures easier handling of the goods.
By whom are the products packaged?
The products can be packaged by the material manufacturers but also by packagers. Calling on qualified and experienced packers provides a better guarantee of good product packaging. They package specific products according to their field, whether they are food products, cosmetics, or industrial for example. Contract packers must masterpackaging techniques, taking into account appropriate packaging materials, regulations and customer requirements.
In short, product packaging cannot be improvised.
The interest of subcontracting its packaging is multiple: it allows the client to fully focus on marketing and selling its product; to avoid investing in machines and managing the recruitment of staff that goes with it; to free itself from the constraints of supply and storage of all components of its product. Moreover, one can call upon a contract packer on a punctual or permanent basis: flexibility is a major asset of the packer.
The Etraves sales team is at your disposal for any information regarding your packaging.
