Environmental issues are increasingly being taken into account in the marketing, sales, and freight transportation sectors. Consumer habits are changing, and the growing popularity of eco-friendly packaging is a prime example of this. But how can a product’s packaging have a positive impact onthe environment? Why should companies package their products in an eco-friendly way? Discover the features and benefits of eco-friendly packaging now.
What is ecological packaging?
To be considered as ecological, a packaging must meet the 4 criteria determined by the Sustainable Packaging Alliance:
- It must be efficient: it protects the product along the supply chain, it reduces product losses, it limits over-packaging.
- It must be efficient: it rationalizes the use of materials and energy during all phases of its life cycle, from storage to distribution and transportation.
- It must be circular: it is designed to be reusable by the consumer or by the company, it can be recycled.
- It must be healthy: it does not contain any component that could present a risk to health or the environment.
Packaging that meets these 4 criteria is part of an eco-responsible approach by reducing pollution, saving energy and promoting recycling.
They are recognizable by logos, such as the three green arrows of the Möbius strip or the FSC and PEFC labels.
Why use ecological packaging to package your products?
Promoting sustainable development
Favouring eco-responsible packaging is a strong gesture for the preservation of the environment.
Packaging that is unique, non-recyclable or degrades too slowly has a negative impact on nature and ecosystems. Moreover, their manufacture and use imply the use of a greater amount of energy.
Respecting the environment means using responsible packaging. Opting for ecological packaging is a simple and economical way to contribute to sustainable development.
Boost your sales
The materials used in the manufacture of eco-friendly packaging can vary widely and lend themselves to a great deal of creativity. Today, eco-design offers a great opportunity to showcase a product through custom-designed packaging that is aesthetically pleasing, innovative, and creative.
Eco-responsible packaging can thus reinforce a brand's identity, encourage purchases and contribute to customer loyalty through word of mouth.
An innovative brand that shows its respect for the environment and that offers its product in an original and economical packaging gives itself the best chance to enlarge its clientele.
Improve your brand image
The consideration of environmental issues is increasingly present in the marketing sector. However, brands that choose to turn to eco-responsible packaging for their products are still in the minority today.
Choosing to use ethical and inventive packaging still allows you to easily stand out on the market and to benefit from a certain competitive advantage.
It is also a strong signal of the brand's ethics and its commitment to the preservation of the environment.
Packaging products in an eco-responsible manner is now a choice synonymous with responsibility, ethics and commitment. It is also an effective commercial strategy to develop an innovative brand identity in phase with the times.
By choosing Etraves as your partner for the packaging of your products, you are choosing a French company close to you that works with a permanent concern for reducing its environmental impact. Etraves offers filling in small and medium series, thus limiting the risk of waste and overstocking. ETRAVES' partners offer a wide range of eco-responsible packaging. We put our know-how at your service to package your products
