Knowing how to adopt the right packaging for your products is a major advantage. Choosing the right packaging protects the product and makes it easier to handle during transport or use. It is also a major marketing asset to help sales. You should know that there are different kinds of packaging available on the market. Depending on the product to be packaged, whether it is primary or secondary, the choice of packaging is essential. However, these two types of packaging are complementary.
Differentiate between primary and secondary packaging
Packaging is essential for your products. However, you cannot know what type of packaging is appropriate for your product if you do not have enough knowledge in this field. It is essential to make sure that the product is compatible with the primary packaging. You may not know it, but packaging types play a crucial role in the quality of products presented to customers. Packaging influences a consumer's or user's buying decision.
What is primary and secondary packaging?
For primary packaging, this is the first container of the product. This is the first item to come in contact with your product. The purpose of using this packaging is to protect the product at the end of the production process. For the primary packaging, you have a wide choice such as the bottle, the tube, the bag, the cartridges, etc. It is necessary to adapt the packaging to the product it will contain
Secondary packaging is the consolidation of the various types of primary packaging. Once the primary packaging is finished, your products will move on to the secondary or bundled packaging. Looking for a way to market your products on a large scale? You need to use secondary packaging. This can be display cartons (RRP), or shrink wrap for example.
The secondary packaging can also contain only one primary packaging such as the case or the blister pack for example.
Factors that interfere with the choice of packaging
Properly selecting the packaging for your products will save you time and reduce the risk of product deterioration. Among the factors that you must study to choose a packaging, there are: the characteristic of your product, the procedure of production and packaging, the treatment during transport with storage. These different characteristics are essential to avoid worries during the transport of your products.
Ensure the packaging process with an expert
Whether it is primary or secondary packaging, trusting a specialized entity like ETRAVES, allows you to benefit from a satisfactory service. Indeed, the expert of the trade accompanies you along your procedure of packaging of your products from the beginning to the end.
For primary packaging, the company will fill your product into a suitable container. Whether it is a product in paste or liquid form, the company's experts can provide you with the appropriate container. To do so, you must first contact ETRAVES and submit your request. A sales team will then study your product based on the information in the safety data sheet. This sheet contains data on the product such as the dangers it can cause to human health and the influence on the environment.
These different aspects are taken into account when packaging your product. The objective of entrusting the packaging to a professional is to have a product that follows the standards. For each packaging, a meticulous work and important validation procedures must be respected.
