Key takeaways
- Packaging for household products: a container that makes transportation, storage, and preservation easier, while protecting the user.
- Containers: bottles, jugs, jars, and cans for cleaners and disinfectants; doypack pouches for thick products such as laundry detergent or dish soap.
- Tips: spray nozzle, cap, pipette, foam tip, or child-resistant cap, depending on the intended use.
- Brand image: Packaging, customized through screen printing, is the primary means of communication with consumers.
It is the packaging of a product, more regularly called the container. It facilitates the transport and storage of a liquid or solid product and thus its conservation. The choice of this packaging is not an easy task, because it must correspond to rigorous specifications and represents a significant cost for a company. The question frequently arises for many industries: How to best optimize a packaging at a lower cost?
For household products, the packaging must also be safe in order to protect users from certain chemical components, even dangerous ones. Here we take a look at the specifics of good packaging for household products.
Packaging of cleaners and disinfectants
To select the right container, it’s important to consider its material beforehand. What is it made of? How much can it hold? Is it sturdy enough?
These questions should be discussed with an expert who can guide your decision-making and provide tailored advice.
Viscous, abrasive, foaming, or liquid products should not be packaged in the same type of container.
Most packaging is made of plastic, aluminum, or glass.
At ETRAVES, we specialize in packaging cleaners and disinfectants.
Which container shape for which use?
The quality and durability of packaging will be one of the first criteria we consider. It’s important to note that 60% of household product packaging is recovered or recycled, so it’s important to choose a container that can be reused over time. Some of these options are eco-friendly, such as Doypack® pouches, and have the advantage of taking up little space, making them easy to store .
Bottles, jugs, jars, and boxes can be used to package disinfectants and cleaners.
Doypack® pouches are the preferred choice for thicker products such as laundry detergent or dishwashing liquid.
Which tip for my packaging?
Depending on the desired use, the tip will be adapted. With cap, spray, tamper-evident, child-resistant, foam tip, pipette... the list is long and the thickness of the product will be taken into account in the choice of your tips.
A glasscleaner package will be easier to use with a spray nozzle, while a disinfectant package will have to be child-resistant to ensure everyone's safety.
A package that looks like you
The packaging is the first element that the customer will see, even before testing the content. It is therefore important that it looks like you and reflects your structure. As a real communication tool, your logo must be clearly identifiable and it must highlight your visual identity. The consumer must be able to live an experience, and it is only by exceeding his expectations that he will remain loyal to your company. For this, screen printing is a powerful tool that will allow the end consumer to clearly identify you and create a bond. Ease of use, shelf life, or the ecological footprint of your container will have an impact on the overall look and quality of your packaging and will increase your performance.
In conclusion, the container of your household products must meet rigorous specifications and will be a massive communication tool for your company. In order to guide you in the best possible way, our team of experts is at your disposal to offer you a personalized advice adapted to your needs.
FAQ — Packaging of Household Products
What percentage of household product packaging is recovered or recycled?
About 60 percent. This rate explains why a container’s recyclability is now a key factor in choosing packaging for this market, just as much as its durability or cost.
Does an abrasive product require a special container?
Yes. An abrasive product mechanically wears down the walls, whereas a viscous product poses a flow problem and a foaming product poses a filling problem. Each of these textures requires a different container and process.
Why is the doypack gaining ground in this market?
Because it offers two key advantages: it takes up little space, making it easier to store and transport than a rigid container, and it uses significantly less material. In a market where six out of ten packages end up being reused or recycled, this efficiency is a major factor in purchasing decisions.
