As a part of our daily lives, packaging is still misunderstood by many people. What exactly is custom packaging?
Conditioning, what concept is this?
Packaging is the process of ensuring the protection of items offered for sale. As the first envelope or primary packaging guaranteeing the good quality of a product, packaging is one of the most efficient methods to keep the content of an article intact. It is a real barrier protecting the latter against shocks and other external aggressions. The packaging must comply with the standards and conditions required in this kind of circumstance. Thus, to package a product properly, it is imperative to take into account all its specificities.
Why do we need to package our items before they are put on sale?
Technically, packaging has a double function. On the one hand, it serves as a protector to prevent any external aggressions that could alter the quality of the packaged product. For example, if the packaging of a product is poorly done, bacteria can quickly proliferate inside the goods. On the other hand, packaging is a marketing tool. In addition to its protective function, this technique also helps to improve its marketing strategy. Since it is the first element that buyers would see, great importance should be given to the design of its appearance. To differentiate themselves, some companies even opt for a customized packaging. With our custom packaging, you can keep your item safe and maximize your sales.
Simple packaging may not always be enough to protect the goods in transit. The merchant or producer must find a more efficient packaging system. For this, a custom-made packaging would be ideal.
The packaging specialists
Packaging products cannot be improvised. To accomplish this operation, one must rely on experienced and qualified workers called packers or packaging agents. They ensure that the products are properly packaged. The packer, as its name indicates, carries out the filling of the products in the appropriate packing. But to be able to achieve this feat, he must have a certain know-how. Because the customers have particular requirements. Moreover, he has to take into account the material regulations. At Etraves, the packaging agents are trained to deliver a quality product.
The stages of packaging
Before thinking of making a packaging, we must take into account certain details. Indeed, a producer must first of all know the specificities of his goods, namely for example its composition, its volume,... these elements are detailed in the technical and safety data sheets of the products.
In most cases, packaging is done in several layers, including:
- primary packaging: this is the container in direct contact with the product.
- secondary packaging: it serves to protect the primary packaging;
- tertiary packaging: specifically to protect during transport such as pallets.
It is essential to study your packaging beforehand. To make it easier for you, you can call on specialists. The Etraves design office team is at your disposal to discuss, define your needs and, depending on the characteristics of your product, propose a completely adapted article.
