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Etraves offers packaging services to companies. While packaging is a part of everyday life, many people still don't know what it is. How can we define it? Let's find out right now.

What is conditioning?

The packaging is the first packaging that represents a product put on sale, in other words it is the one that is in direct contact with it. The packaging must imperatively respect the main characteristics of the goods to be packaged in order to comply with the required standards. Thus, for the choice of the packaging, it will be necessary to take into account the characteristics of the product: its shape, its basic quantities, the information to be mentioned on its packaging.

What are the packaging classes?

There are three classes of packaging: primary, secondary and tertiary. Primary packaging is the one that encompasses the product. It is presented as is to the end consumers who purchase the item in question. As for the secondary, it groups and packs the same products in a single cardboard or other material. It mainly ensures the protection of the primary, but its presence is optional. It can be an interesting marketing complement (blisters for example). The tertiary packaging is the container of many goods. They are to be transported to the sales stores or to be sent to the company requesting the packaging solution for its industrial products.

What is the purpose of packaging?

The type of product packaging is very important because it helps to trigger sales. Firstly, it serves as a natural protection. Wrapped, the product will be protected and especially well preserved. In this way, it gives a better visibility to the company. Also, an aesthetic packaging (with adapted and attractive shapes and colors) will emphasize the sales item and will incite many consumers to buy it. In addition to the physical aspect, it highlights the company's brand as well as the legal mentions of the product. Packaging also ensures easier handling of the goods.

By whom are the products packaged?

The products can be packaged by the material manufacturers but also by packagers. Calling on qualified and experienced packers provides a better guarantee of good product packaging. They package specific products according to their field, whether they are food products, cosmetics, or industrial for example. Contract packers must masterpackaging techniques, taking into account appropriate packaging materials, regulations and customer requirements.

In short, product packaging cannot be improvised.

The interest of subcontracting its packaging is multiple: it allows the client to fully focus on marketing and selling its product; to avoid investing in machines and managing the recruitment of staff that goes with it; to free itself from the constraints of supply and storage of all components of its product. Moreover, one can call upon a contract packer on a punctual or permanent basis: flexibility is a major asset of the packer.

The Etraves sales team is at your disposal for any information regarding your packaging.

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